HX Research & Analytics

Join

• Complete the live Coaching Certification program - HX Research & Analytics
• Start in the HXWize learning platform

Preview

• Look at our online library
• See the content you will learn in various courses
• Plan for which badges & certifications you want to earn

Continuous Listening

• Create your Bio & meet other participants
• Connect with your Coaches and share your proposed project

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Pre-work:

• HX Playbook Foundations
• Research Videos
• Select Project
• Pre-reads on Qualitative Analytics & Research

Creating a Research Plan

Workshop (2.5 hrs):

• HX Parallels with CX
• How we adapt tools & methods for HX
• What do we need to measure?
• Measurement programs & governance
• Technology requirements
• Creating an HX Research Plan

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Pre-work:

• Videos on HCD Research tools & methods
• Start of Field Research
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Exploratory Analysis

Workshop (2.5 hrs):

• Intro to Service Design Research methods
• How to conduct Exploratory research
• How to use your Existing Data
• How to utilize Text analysis
• How to construct Correlations & Models
• How to do Segmentation & Personas

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Pre-work:

• User Stories, Key Insights, Jobs-to-be-Done
• Empathy & Persona Maps
• Continuation of Field Research

UX Research

Workshop (2.5 hrs):

• What are UX tools & methods?
• How do we do UX Research?
• How to determine Users’ Motivations & Needs
• How to do User Stories, Key Insights, Jobs-to-be-Done
• How to use Research in designing new experiences

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Pre-work:

• Intro to Mapping, measurement of MTM’s
• How to evaluate touchpoints

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Mapping Methods

Workshop (2.5 hrs):

• How to design an insightful Experience Map – what are the elements?
• What are the methods we use to collect insights?
• Hacks for robust data
• How to discover emotions, Moments that Matter?
• How do we use the As-is Map to design the Ideal Experience Map?

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Pre-work:

• Intro to Continuous HX Listening
• How to do User Testing
• How to set up New Analytics

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Continuous Listening

Workshop (2.5 hrs):

• How to build a continuous listening strategy
• Which kinds of surveys are most effective for HX?
• How to integrate non-Survey data
• How do we set up Governance?
• How to do User Testing?
• What are our new Metrics & Dashboard?

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Evaluate

• Leave your evaluation of the course

Download

• the HX Playbook & Toolkit with facilitation tips

Connect

• Join the HXWize Alumni community & sign up for upcoming events

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