Foundations

Service Design Doing: Essentials USA

This is Service Design Doing: Essentials is a comprehensive course on service design process, methods, and facilitation. We live in a service-based economy. 1.7 billion people work in service platforms. The course is designed for executives striving to create or improve customer experiences and integrate service design in their team or their organisation. This course is led by Marc Stickdorn, co-author of the book This is Service Design Thinking, and by Adam Lawrence, co-initiators of the Global Service Jam. All faculty are authors of the top seller “This is Service design DOING”. The course has been presented in Amsterdam, Atlanta, New York, Barcelona, Berlin, Santiago de Chile, Rio de Janeiro, and Shanghai, and it is now, for the first time, offered publicly in Utah, USA.
Enroll Now!
Enroll Now!
Created By:

What you'll learn:

May 14-16, 2025

3-day "Essentials"

This is Service Design Doing: Essentials is a comprehensive course on service design process, methods, and facilitation.

We live in a service-based economy. 1.7 billion people work in service platforms. The course is designed for executives striving to create or improve customer experiences and integrate service design in their team or their organisation.

This course is led by Marc Stickdorn, co-author of the book This is Service Design Thinking, and by Adam Lawrence, co-initiators of the Global Service Jam. All  faculty are authors of the  top seller “This is Service design DOING”.

The course has been presented in Amsterdam, Atlanta, New York, Barcelona, Berlin, Santiago de Chile, Rio de Janeiro, and Shanghai, and it is now, for the first time, offered publicly in Utah, USA.

Facilitators:

Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’. View Marc’s profile on LinkedIn

Adam Lawrence, Service Design & Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Adam’s profile on LinkedIn

Location:

TISDD USA will be held in the Award-winning Sundance Resort in the Wasatch Mountains of Utah, in the site of the Sundance Institute, founded by Redford in 1981 for independent film makers - writers, directors, actors and artists.

This course includes:

video content
facilitation guide
Toolkit
Workshops
Coaching
Certification of completion

Course Content

Introduction
Module One

Thursday, 14th of May 2025

— Introduction and Service Design case study

— Theory and Practice of Design Research

— Service Design Basics: Stakeholder maps, personas and customer journey maps

— Reflection and Q&A

Module Two

Thursday, 15th of May 2025

— Advanced Tools: Emotional maps, dramatic arcs, advanced sketching and ideation

— Prototyping and Testing: Prototyping framework and overview, investigative rehearsal, desktop walkthrough and paper/cardboard prototyping

— Reflection and Q&A

Module Three

Friday, 16th of May 2025

— Business tools and backgrounds: Service Dominant Logic, Business Model Canvas, Business and Service Framework

— Facilitation Master Class Reflection and Q&A

Module Four
Module Five
Module Six
Conclusion
Resources

Language: English

Venue: Sundance Resort, Utah, USA

Dates: May 14th – 16th 2025

Max. Participants: 30

Ticket Price:
Early Bird: 2,490 USD (use voucher code 'TISDDEarly', valid until July 18, 2024)
Regular price: 2,990 USD
includes lunch, snacks, and drinks.

Coaches

Elliott Nelson

Founder & HX Coach Talent/OD/Learning
Founder HXWize

Marc Stickdorn

Co-Founder & CEOCo-Founder & CEO
Smaply

Ready to become an HX Pro?

Enroll in the Service Design Doing: Essentials USA program today!
Early Bird Price = $950
We offer team discounts!

Related Expert Services

If you found this service interesting, you may also like these others.