In this Masterclass, we will illustrate what Journey Map Operations looks like in practice and take you through the steps of how to co-create Maps that you can operationalize and use in daily decision-making, as you develop products and services for your Customer or Colleague Journeys. You will have the opportunity in your breakout team to build a Journey Map with data and see how this works in practice. We will discuss and answer questions about how this might work in your teams at work.

This is a hands-on workshop where we will create maps in teams, add data & see how to use to drive decision-making

‍Questions we address:
‍-What is Journey Management and what is the link to business performance?
-What does an end-to-end Map look like (with all our insights)?
-How can we operationalize our Journey Maps for decision-making?
-How can we use our maps to drive daily decisions for our products & services?
-How can we set up governance & use our map to communicate with different Stakeholders?Blog on Journey Management
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