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There is some misconception around Human-Centered Design (HCD) and what it is and does. That is because most business leaders (and many in the newer wave of People Experience) have not made the connection between the operating model of successful Tech companies and something they could implement in their organization.

Businesses face a challenging question this time of year: ‘Where should we invest time and resources for the year ahead?’ What if you could re-focus your organization to discover what matters most to customers and your employees so you know more precisely where to invest and disinvest? The methodology in Human-centered Design does exactly that.

Organizations know that stronger experiences translate to more loyalty, engagement and profits. But how can they best identify and act on User priorities and effectively manage KPI’s to deliver on that promise? This article offers 10 top tips on how to identify what matters to Users and how to bring those priorities faster to market.

Level 3 Listening is getting down to a level of detail involving stories. Stories help us understand context, how people used our offerings and their preferences, why they did what they did and how they felt about it, including the interactions that had outsized impact.

Here is Part 1 of the findings of our 7th Annual Human Experience of Work Survey. Our 2024 report focuses on the rapid growth of HX roles, and what companies and HX Leaders are doing to build new capabilities and support a transformation to new, more effective ways of working.

Origin story of the HX of Work, plus an intro to the HX Playbook & Toolkit & how it works at each stage.

How a F500 company of 100k employees got great results using the HX Playbook to develop 1,000 new Products

Ideas for using HX in Hybrid Work from research in 30 global workshops on how people experience remote work

Scaling capability, Org Empathy, Agile practices; our global survey & 8 case studies (ABN Amro, Facebook, LinkedIn, Walmart, ING, others)

HX Analytics, Digital HX; our global survey & 6 case studies (Cisco, Virgin, Kingfisher, Vodafone, BP)

How to build an EX-Centric workplace, Engagement vs. EX; cases of 8 EX Pioneers (Airbnb, GE, IBM, ABN Amro, others)