Marc is co-founder and CEO of More than Metrics, a start-up creating software for service design, such as Smaply. He helps organizations sustainably embed service design in their structures, processes, and culture. He developed the approach of Journey Map Ops, a human-centric information system for agile cx/ex management using digital journey maps as a visual management tool.

He is the editor and author of several award-winning books and academic papers on service design. Marc regularly speaks at conferences on service design, entrepreneurship, and Journey Map Operations. With a background in strategic management and service design, he teaches at universities and gives executive courses, and pursues a Ph.D. in design science within information systems. Marc lives in Innsbruck/Austria, surrounded by the European Alps, and loves traveling with his family, the outdoors, and good coffee