Passionate associate professor and international keynote speaker in the area of Data Driven Business and People Analytics. Holding a Ph.D. degree in Human Resource Management on realizing successful organizational transitions. Experienced in academic research, management consultancy, and internal advisory. Connecting the science and practice of Data Driven Business and People Analytics.

He is an international authority on People Analytics and a frequent speaker and chair at HR and People Analytics conferences and in-company trainings across the globe. He teaches People Analytics for professionals, undergraduate- and graduate students. His research focuses primarily on individual competencies and organizational capabilities required for successful implementation and execution of Data Driven Business and People Analytics. Sjoerd worked as a senior HR management consultant (Capgemini Consulting), senior Engagement & Retention adviser (Dutch Postal Service) and assistant professor in HRM & HR Analytics (University of Amsterdam and Twente University). In both his teaching and research activities, his core focus is on how to bridge the gap between science and practice, because that’s where the People Analytics magic happens!

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