Kering Group Case Study

Kering Group

Kering Group is the largest collection of Luxury brands e.g. Gucci, Brioni, Bottega Veneta, Yves Saint Laurent, Ulysse Nardin, etc.). They wanted to give their 150 HR leaders a firsthand experience with HX in their annual 3-day off-site. We worked in 18 breakout groups and each group mapped a journey they were passionate about. We mapped journey stages, actions, goals, emotions and selected Moments that Matter (MTM’s). We held a hackathon to ideate Wow MTM’s and did Design Sprints to develop prototypes of our Wow MTM’s. Groups uploaded a video of how their ‘product’ would work. Then the entire group viewed each video and voted on their Top 3 to launch.

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