HX Champions Foundations

What you'll learn:

For anyone who wants to be an HX Champion & spread application of HX tools in their organization. Foundation course for future Coaching Certification programs.

Format: Cohort Course with Coaching
‍Cohort Size: 30 people
‍Duration: 6 weeks of 6 modules of digital self-paced learning (2-3 hours total per week), opportunities to connect with live coaches, and 2 live coaching sessions on the start and end dates.

Understand business impact of HX by seeing the difference in HX methods, the insights & results
Know the entire HX Playbook & which tools & methods to use at each stage of the Playbook
Get coaching for particular issues & questions
A complete toolkit & facilitation guide that can be immediately applied & used in your work
A practical, useful set of new tools that will get you started in new ways of working & outcomes
Have a common language and reference points across Human-Centered Design, Agile & Analytics frameworks
Learn how you can start a group of ‘Champions’ that can support & evangelize HX to drive impact

This course includes:



video content



facilitation guide



Toolkit



Workshops



Coaching



Certification of completion

Course Content

Introduction

1-hour webinar

Sharing key learnings
Hacks for the + Q&A
Creating your own HX Playbook
Leading an HX Transformation in your organization

Module One

Working as a Product Team
Product Team Charter
Stakeholder Map
What does existing data tell us?
Research Plan & Analytics Strategy
Design Thinking Tools
Service Design Tools
Preparatory & Secondary Research
Contextual, semi-structured interviews

Module Two

Design Thinking & Service Design Toolkit: Ethnographic studies, Observation, shadowing & interviews, User stories, jobs-to-be-done, 5x why, etc.
How to Identify motivations & pain points
Empathy Maps
Persona Maps
How to visualize & prioritize data

Module Three

Introduction to Mapping
Designing your own Journey Map
Workshop: Personas & Mapping with End Users of a journey
Semi-structured interviews – collect stories, note Motivations, Preferences, Actions, Emotions, Problems to Solve, rate touchpoints, vote on Moments that Matter
2-hour time with End Users – colleagues telling their story about a particular journey e.g. Onboarding

Module Four